Transforming E-commerce, Creating Immersive Experiences with AI and AR/VR Technologies

The rapid development of artificial intelligence (AI), particularly in the realm of vision, has paved the way for revolutionary advancements in creating immersive experiences. When combined with augmented reality (AR) and virtual reality (VR) technologies, this amalgamation presents vast opportunities, especially in the retail and e-commerce sector, offering customers unprecedented and engaging interactions.


Video of the project in action.

View Live Demo | Get Source Code

⚠️Please download the marker image on your mobile before running the demo

Scope in Retail and E-commerce

The potential for enhancing customer experiences in retail and e-commerce using AI and AR/VR technologies is immense. In this article, we delve into the utilization of open-source technologies and state-of-the-art AI models to craft immersive experiences that captivate the audience.

Creating 3D AR Experiences from a Single Image

The power of AI allows us to transform a single image into a three-dimensional AR experience for customers, enabling them to interact and explore products in exciting ways. This can be achieved without the need for users to install any additional software, thanks to the capabilities of modern personal computers.

Image created using stable diffusion
3D Model created using Alpha3D

Utilizing State-of-the-Art AI Models:

Cutting-edge AI models play a pivotal role in this process. By employing stable diffusion and using a prompt like “Create a side view image of a great-looking sneaker placed on the floor with a white background, with only one side visible,” we can create a nice image of sneaker. Then by using image-to-3D tools like Alpha3D we can create a 3D model from the image. The AI based image to 3D technology is currently in its early stages, but it is assured to improve over time.

The Workflow

  • Generate a visually appealing image using stable diffusion and a specific prompt.
  • Utilize an online service, such as Alpha3D, to transform the image into a 3D model.
  • Write a small piece of HTML code using frameworks like ARJs and Aframe.
  • Achieve surprising results that allow users to experience the product in 3D by downloading a ‘Hiro’ image on their mobile phones and displaying it to their webcam.

No Additional Software or Devices Required

What makes this approach even more remarkable is that users don’t need to install any software or use AR/VR equipment. The simplicity of the process, combined with its powerful outcomes, showcases the accessibility of these immersive experiences.

The Future of Customer Experiences

Looking ahead, these simple yet powerful techniques are poised to revolutionize customer experiences. As technology and AI models continue to advance, we anticipate the ability to create such immersive experiences directly from photos on the fly, making the future of retail and e-commerce even more thrilling.

Conclusion

The integration of AI, AR, and VR in the retail and e-commerce landscape is reshaping how customers interact with products. The ability to transform a static image into a dynamic, interactive 3D experience demonstrates the immense potential that lies ahead. The future indeed looks exciting, promising innovative and immersive encounters for consumers in the world of online shopping.